The Instrument Catalogue

Six instruments.
One desk. The work, done.

Most tools hand you data and leave. Each Novateur instrument hands you a finished piece of sales work — it reads the signals, picks the accounts, and shapes the win. Buy one instrument. Graduate to the desk.

Starts at $195
Built from public data — nothing needed from you to start
Every purchase credits toward the Desk
The Brain is free.

Every instrument runs on the Novateur Brain — the engine that does the reading, ranking and drafting. You never pay for the engine. You pay only for what it produces.

Start anywhere. Every rung feeds the next.

This is a ladder, not a menu — each deliverable becomes working input for the one above it. Smallest commitment first, full desk last. Every example below is a real run of the engine on public market data, dated and sourced. Judge the work itself.

01Instrument · Prism

Prism Verdict

Send one signal you're wondering about — a project announcement, a permit, a funding award, a competitor move. 48 hours later you hold a verdict: chase it with a named move, or kill it with the reasons documented.

What you get
A one-page dissection — the signal decomposed through seven lenses, a conviction score with kill conditions, and a named next move or a documented pass.
Example run
A municipal water-recovery upgrade notice, dissected end to end: provenance checked, second-order demand mapped, verdict issued with the move attached.Real run · public data · Aug 2026
Why it pays
One wrong chase burns weeks of selling time. One wrong ignore can cost the order of the year. This prices that decision at less than a tank of diesel.
$195 / signal
The cheapest way to watch the engine think about your market.
02Instruments · Argus + Brain

Signal Report

The buying-windows map for your vertical — every dated signal of forming demand caught in the 8–18 months before the RFQs go public, with the companies positioned to win them and the channels to reach them.

What you get
A sourced pack: dated signal set, named target list, channel and industry-org map, and the vocabulary your buyers use — every item tagged Confirmed or Uncertain.
Example run
Lab & research-facility edition: 23 dated buying windows, 21 named mid-market OEM targets, 20 channel organizations, $5B+ disclosed capital tracked across 2025–27.Real run · public data · 2026
Why it pays
Project-feed subscriptions run five figures a year and stop at raw data. This costs a rounding error of that — and arrives ranked, mapped and argued.
$595 / vertical edition
If your company is already named inside an existing edition, ask — the map may be finished.
03Flagship entry

The Audit

The ten accounts you should be working this quarter — scored on fit, value, timing and access, each with the trigger event that opens the door and the first line to send. Not a list of names. Ten arguments for where your next orders are forming.

What you get
Ten account dossiers — the dated signal that makes each winnable now, the decision seat to reach, the opener — plus the scored long list behind the ten.
Example run
For an Ohio equipment builder: a major in-state steel-plant modernization surfaced 20 minutes from their newest facility — dated, sourced, one hop from a job that's theirs to win.Real run · public data · Aug 2026
Why it pays
One account that converts returns this many times over. Ten of them, pre-argued, cost less than a single trade-show table.
The standing promise: if fewer than three of the ten are accounts you didn't already know about, there is no invoice. You keep the work either way.
$750 flat · 5 business days
Fully credited against your first month of the Desk if you continue.
04Instrument · Argus

Argus Watch

Ten named accounts under continuous watch. Argus holds the dossier on each — seat, drivers, incumbents, spec window — and flags every change that matters. Each change arrives as an action, not a news clipping.

What you get
A monthly change brief across your ten, plus in-month alerts on fast-moving triggers — each paired with the move it opens and the person to reach.
Example run
A $125M food-plant build caught in-state for a dust-control OEM — a textbook scope match, flagged while the design window was still open.Real run · public data · Aug 2026
Why it pays
The account you stop watching is the one that buys from someone else. All ten watched every week for less than one lunch with one of them.
$595 / month
Pairs with the Audit — the ten it surfaces become the ten Argus holds.
05Instrument · Horizon

Horizon Report

Where else does what you already make win? Horizon hunts adjacent markets, new applications and demand pockets your pipeline has never chased — ranked by how hard they are to enter and how much is waiting there.

What you get
An expansion map: ranked markets and applications, the evidence of demand in each, the standards that gate entry, and the first three accounts to test each thesis on.
Example run
An expansion pass on one equipment family surfaced funded demand pockets well beyond its traditional universe — each with named signals and an entry channel.Real run · public data · 2026
Why it pays
A new market entered a year early outearns a good quarter in an old one. Consultant-day money for a full expansion map.
$950 / product family
The instrument for the president's question: "what aren't we seeing?"
06Full rail · Argus · Atlas · Horizon · Herald · Prism

The Desk

Everything above, running as a rhythm instead of a purchase. Your market watched continuously, your accounts held and worked, verdicts on demand, outreach drafted for your team to send — commanded from your Cortex Bridge, with Atlas answering from your market, not generic advice.

What you get
A weekly cadence: the Monday plan with named actions and owners, the live signal feed, account alerts, drafted outreach, and a monthly brief for leadership. Herald drafts; your people send.
Example run
The working demo on this site is a full Desk, live — feed, accounts, verdicts, Monday plan. Walk it and judge the rhythm yourself.Working demo · on this site
Exclusivity
One Desk per niche. We will not run the system for a direct competitor of an existing client — your edge stays yours.
$2,250 / month
Every instrument purchase is credited toward your first Desk month. The ladder was always going here.

Whose system is it? Yours.

This is where most tools get it backwards. The instruments are built around your market and for you alone — and the intelligence they accumulate compounds as your asset, not ours.

The usual answer
$90–140Kper year · one analyst, loaded

Looks inward at data you already own. Reports what already happened. Doesn't make the call, doesn't write the opener, and takes six months to learn your market.

VS
The Desk
~$27Kper year · the full rail, running weekly

Looks outward at demand that hasn't formed yet. Ranks it, argues it, drafts the approach, and hands your team the work already done. Test it first for $195.

Your data, guarded

Your information is not used to train the underlying models, and you control what leaves your environment. Public signals flow in; your private world doesn't flow out.

Your market, exclusively

Category exclusivity is structural. One client per niche — the system that learns your market will never work for the competitor across the street.

Your judgment, compounding

Every verdict, override and outcome is journaled. Month by month it argues more like your best people — an asset that appreciates while software depreciates.

See it working before you spend a dollar.

The demo on this site is a full working Desk — the feed, the accounts, the verdicts, the Monday plan. Walk through it, then pick your first instrument.

Open the working demorequest access on the page Book 30 minutespick your first instrument together